We run a worldwide athlete program built to support and showcase drivers who live and breathe the automotive lifestyle. Our athletes represent Hardtuned on track, on the street, and across the community.

We support our athletes by helping them financially with their seasons, promoting their journey, and growing their exposure while they push themselves and their cars further.

Get to know all the athletes representing Hardtuned. Discover their builds, achievements, events, and the stories behind their journey in motorsport and car culture.